SEO Beginner’s Guide | WordPress SEO for Beginners | Search Engine Optimization Course

Welcome to your SEO learning journey!

You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)

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Combine this information with some practice and you are well on your way to becoming a savvy SEO.



How do I start learning SEO?

Here are the steps of teaching yourself SEO in 6 steps:
  1. STEP 1 – Find a resource for beginners. …
  2. STEP 2 – Practice! …
  3. STEP 3- Find a Mentor. …
  4. STEP 4 – Join an SEO Group. …
  5. STEP 5 – Know what’s going on in the SEO world. …
  6. STEP 6 – Rinse & Repeat

Can I learn SEO by myself?

It is possible to learn how to do SEO on your own, you don’t have to be an SEO specialist or expert. … If you know nothing, don’t get stressed,  there is a lot to learn but with the right approach, you can get there in less than 6 months. The most effective way to teach yourself SEO is to enroll in a good SEO Course.

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What are the basics of SEO?

But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics.

5. Content Marketing & Link Building
  1. Identify & Understand Your Linking & Sharing Audience. …
  2. Determining What Content You Can Create & How You Can Promote It. …
  3. Map Your Assets to Specific Keywords.

SEO a good career?

SEO is an excellent career choice if you’re passionate about digital marketing and ‘all things internet’. It’s certainly a career of continual learning and development, great financial reward potential, and appeals to those with a competitive streak.

How important is SEO?

SEO is important because it keeps the search results fair. … The higher you rank in results pages, the more clicks and traffic your site will generate.  SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective.

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The basics of search engine optimization

Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) . over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we’ve affectionately dubbed it “Mozlow’s hierarchy of SEO needs.”

As you can see, the foundation of good SEO begins with ensuring crawl accessibility and moves up from there.

Using this beginner’s guide, we can follow these seven steps to successful SEO:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs

How do search engines work?

Search engines work through three primary functions:

  1. Crawling: Scour the Internet for content, looking over the code/content for each URL they find.
  2. Indexing: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries. Make money online with a website
  3. Ranking: Provide the pieces of content that will best answer a searcher’s query, which means that results are ordered by most relevant to least relevant.

What is search engine crawling?

Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.

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What is a search engine index?

Search engines process and store information they find in an index, a huge database of all the content they’ve discovered and deem good enough to serve up to searchers.

Search engine ranking

When someone performs a search, search engines scour their index for highly relevant content and then order that content in the hopes of solving the searcher’s query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.

It’s possible to block search engine crawlers from part or all of your site or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. Otherwise, it’s as good as invisible.

KEYWORD RESEARCH

Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

  • What are people searching for?
  • How many people are searching for it?
  • In what format do they want that information?

In this chapter, you’ll get tools and strategies for uncovering that information, as well as learn tactics that’ll help you avoid keyword research foibles and build strong content.  once you uncover how your target audience is searching for your content, you begin to uncover a whole new world of strategic SEO!

Before keyword research, ask questions

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.

This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for?

The answer is that what you want to rank for and what your audience actually wants are often two wildly different things. focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords.

Here’s an example. Frankie & Jo’s (a Seattle-based vegan, gluten-free ice cream shop) has heard about SEO and wants help improving how and how often they show up in organic search results. In order to help them, you need to first understand a little more about their customers. To do so, you might ask questions such as:

  • What types of ice cream, desserts, snacks, etc. are people searching for?
  • Who is searching for these terms?
  • When are people searching for ice cream, snacks, desserts, etc.?
    • Are there seasonality trends throughout the year?
  • How are people searching for ice cream?
    • What words do they use?
    • What questions do they ask?
    • Are more searches performed on mobile devices?
  • Why are people seeking ice cream?
    • Are individuals looking for health-conscious ice cream specifically or just looking to satisfy a sweet tooth?
  • Where are potential customers located — locally, nationally, or internationally?

And finally — here’s the kicker — how can you help provide the best content about ice cream to cultivate a community and fulfill what all those people are searching for? . Asking these questions is a crucial planning step that will guide your keyword research and help you craft better content.

What’s that word mean?

Remember, if you’re stumped by any of the terms used in this chapter, our SEO glossary is here to help!

What terms are people searching for?

You may have a way of describing what you do, but how does your audience search for the product, service, or information you provide? Answering this question is a crucial first step in the keyword research process.

ON-PAGE SEO

Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted and extends beyond content into other

things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats —

Creating your content

Applying your keyword research

we learned methods for discovering how your target audience is searching for your content. Now, it’s time to put that research into practice. Here is a simple outline to follow for applying your keyword research:

  1. Survey your keywords and group those with similar topics and intent. Those groups will be your pages, rather than creating individual pages for every keyword variation.
  2. If you haven’t done so already, evaluate the SERP for each keyword or group of keywords to determine what type and format your content should be. Some characteristics of ranking pages to take note of:
    1. Are they image- or video heavy?
    2. Is the content long-form or short and concise?
    3. Is the content formatted in lists, bullets, or paragraphs?
  3. Ask yourself, “What unique value could I offer to make my page better than the pages that are currently ranking for my keyword?”

On-page SEO allows you to turn your research into content your audience will love. Just make sure to avoid falling into the trap of low-value tactics that could hurt more than help!

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What’s that word mean?

There are bound to be a few stumpers in this hefty chapter on on-page optimization — be prepared for unknown terms with our SEO glossary!

Low-value tactics to avoid

Your web content should exist to answer searchers’ questions, guide them through your site, and help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone.

The ranking is a means to an end, the end being to help searchers. If we put the cart before the horse, we risk falling into the trap of low-value content tactics.

Some of these tactics were introduced, but by way of review, let’s take a deeper dive into some low-value tactics you should avoid when crafting search engine optimized content.

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Thin content

While it’s common for a website to have unique pages on different topics, an older content strategy was to create a page for every single iteration of your keywords in order to rank on page 1 for those highly specific queries.

SEO Beginner's Guide
SEO Beginner’s Guide

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